A logo is the face of your brand. It is what distinguishes you from all the other businesses out there, and it’s one of the most important visual assets that you have. The logo design should be catchy, memorable, simple and unique for effective marketing purposes. In this article, we will share what we have learned about logo design in Vancouver for the past 11 years. Your business brand should be something that helps you to stand out from the competition and attract clients.
Does geo location matter when it comes to logo design? Is there something unique about designing a logo in Vancouver BC (Canada)?
What is logo design?
A logo is your brand identity mark – a visual representation of a business or company. Your mark should be simple, memorable and unique in order to represent effectively the company’s values.
Your brand plays an essential role when it comes to designing marketing collateral, web design, creating a strong social media presence, packaging design for your products or services and so much more! It helps you stand out from the competition and attract customers’ attention. A logo is one of the most important visual assets of the business identity.
Logo design is not an easy graphic design task and requires professional graphic designer help. The brand can also have different variations depending on the client’s wishes or business needs outlined in the style guidelines.
What about logo design in Vancouver BC?
How does logo design is different in Vancouver BC? Logo design in Vancouver is unique because it has its own characteristics and audience. Vancouver located in British Columbia became home to a multicultural population, unique geolocation, relatively warm climate for Canada, breathtaking mountain views and abundant nature. The city has grown up around its natural landscape, with modern amenities and scenic views that make it one of the world’s most liveable cities as well!
Logo design in Vancouver is influenced by the city’s multiculturalism and diverse small business community. Visual identity becomes more complicated when it has to be created for an international audience with different cultural backgrounds and preferences.
Do you know your audience?
Since Vancouver is a multicultural city – understanding your audience becomes a critical component of any branding process.
Logo plays an important role in brand recognition, so you need to make sure that your target market will be able to understand it. If you want to appeal to everyone on the market you will miss a golden opportunity to attract your ideal clients. This is why we encourage our clients to understand the audience at the beginning of the logo design process.
Aside from being the most livable city, Vancouver was recently recognized as the most expensive in North America. What does it tell you about the local market? If you don’t live here you may assume that an average Canadian is able to afford expensive products therefore the logo should reflect a sense of luxury and a high standard of quality. But if you ask a person on the street, you will often hear something along these lines: a Vancouverite can be described as someone who values outdoors and nature, doesn’t spend too much on luxury brands and enjoys a good dining experience. However, if we include culture and ethnic backgrounds we will find a lot of differentiating values among even a small portion of the population in Vancouver. This is why when designing a logo for a business located in Vancouver it is important to do proper customer profiling and research.
Does a good logo really matter?
Your visual brand helps your business to attract customers
Why is it important to have a logo? Logo helps to attract new customers. When people are looking for the product or service they look at the company’s branding first. Finding a graphic designer or a marketing agency you connect with will give you an edge over your competitors and help draw attention to your business.
Professional Logo design helps to establish trust
The logo also helps establish trust between target clients and a company.
A logo is a visual representation of your business and shows what you truly value. At a very first glance, people will have a strong reaction to trust or not. They may perceive you as someone who discounts your prices or someone with a strong sense of worth. Business Tip: If you notice that you come across as “too expensive” evaluate your branding before lowering your prices.
The logo that communicates your company essence will save you money
The logo should be memorable, creative, simple and easily reproducible in print or online media. Logo design is a foundational marketing tool. Great logo design helps you save money on future ad campaigns as people tend to remember visuals better than words or numbers.
A logo represents a brand idea in all its detail. The logo is the face of a company and should be done by professionals with experience in brand identity design. Your brand is not just another picture or icon, it helps to communicate effectively what your business stands for.
You will need to have a logo if you want to trademark your brand
Your company logo is a unique identifier for your company. It’s in your business’s best interests to be proactive about trademarking its most prized assets as a growing brand. However, you are advised first to invest in a professional logo design.
A logo is so much more…
Think about your logo as a symbol of your brand you will see daily for many years to come as you’re growing your business. It will be your good luck charm, the face of your “baby”, the most valuable art piece, your pride and joy. As you can see your logo is not just another picture or an icon, it helps to communicate effectively what your business is about for your audience and YOU! It will be a reminder in bad and good times to keep moving forward despite the challenges any business may incur. Logo design is one of the most important visual assets you will ever invest in.
Let’s see what are the most common uses of the logo among logo designers in the web and print media
– Logo is often used as an icon that appears on websites, apps or social media profiles such as Facebook, Twitter, LinkedIn. The logo is used as a part of visual identity where it becomes recognizable for customers.
– Logos can be printed on business cards, packaging design or any other forms of marketing materials. It’s also very important to use the logo in all your web and print media including flyers, brochures etc.
– It should appear at the top section of every web page and the footer of your website.
– Logo is a part of your email signature where it provides information about the company, name and contact details such as phone number or address. Logo in the email signature can be used to show trustworthiness and professionalism with customers because it’s more likely that they know who you are when the logo appears in every business communication encouraging them to build a relationship with your brand.
– Logo is an integral part of the company’s design and branding strategies and should appear on all items that are associated with the company such as t-shirts, hats etc. Logo can also be used as a watermark on photos or videos.
What to do next?
I hope this article has provided you with some valuable insight into the world of logo design in Vancouver. If your business is located here, or if you are thinking about opening up a new location soon, it’s important to remember Vancouver’s multicultural diverse audience when designing your logo.
Investing quality time and money into professional logo branding design services will give you an edge over competitors who don’t!
Our team at GrafikaVision has been designing logos and offering a full range of graphic design services for Vancouver businesses since 2009. Check out our graphic design portfolio and book a free consultation today – we would love to chat with you about how we can help bring your vision for branding success alive.
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