Blog

Mar 29

5 Tips for Choosing the Best Vancouver Logo Designer

If you're looking for a professional logo designer in Vancouver, BC it probably means that you're in need for a creative who is not only possesses design skills but also has a deep understanding of the local culture, social dynamics, weather, and the specific needs of the community. Tip 1:... read more →
Mar 15
how-to-trademark-my-logo-in-Canada

How to Trademark a Logo in Canada

As a brand identity designer I often get questions on the topic how to trademark a logo in Canada, so I decided to create a beginner guide and share some information I know on this topic. The Canadian trademark registration is a systematic approach to legally protect a brand's unique... read more →
Feb 27

How are Logos Created: My Complete Design Process Unveiled.

What do Logo Symbols Represent Logo symbols are visual representations that embody the identity, values, and essence of a brand or organization. Through colors, shapes, and fonts, logo symbols serve as a shorthand for the brand, making it instantly recognizable to the public. They play a crucial role in branding... read more →
Mar 24
Oct 11
personal-branding

Personal Branding

You may be thinking, "I don't need a personal brand. I'm not a celebrity." But we're here to tell you that everyone has a personal brand—whether they realize it or not. Your personal brand is what people think of when they hear your name. It's the associations and preconceptions that... read more →
Jul 03
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Do you know what is brand semantic network?

There is a high chance you have never heard this term but if you're a business owner building your brand, it is critical you become familiar with the concept. A brand semantic network is a collection of all the concepts and ideas that are associated with a brand. It's basically... read more →
Jan 05
Dec 09
gift-guide-for-graphic-designers

11 Perfect Gifts for Graphic Designers

It's that time of year again, where gifts and holiday cheer are in the air. With all the gifts to buy for friends and family, it can be hard to know what gifts you should get for your graphic designer friends. Luckily, I have accumulated years of experience as a... read more →
Nov 24

Why is it important to have a logo?

A logo is the face of your brand. It is what distinguishes you from all the other businesses out there, and it's one of the most important visual assets that you have. The logo design should be catchy, memorable, simple and unique for effective marketing purposes. In this article, we... read more →
May 15
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Branding is not a sprint; Branding is a marathon

If you want to stand out in front of other companies, you want to be more than just another business that sells stuff or offers services. You want to focus on integrative branding. The right approach towards branding will generate a lot of value for your customers. Plus, branding is... read more →