What is a brand design?
Brand design is one of our key services. We believe that having a strong, recognizable brand is essential for any businesses in today’s competitive marketplace.
“Only one competitor can be the cheapest – the others have to use branding. The stronger the brand, the greater the profit margin.” (Neumeier, Martin. The Brand Gap)
Brand design is a complex process of creating a unique identity for a business in the form of a logo, color scheme, brand images, brand loyalty and other visual elements and marketing tactics. Its main purpose is to create an initial consumer interest, build brand trust and differentiate a business or a product from its competitors.
As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a crowded marketplace. People fall in love with brands, trust them and believe in their superiority.
Our team of experienced designers work closely with each client to create a unique and powerful visual identity with strong brand values and a captivating visual. Contact us today!
Our brand design services include:
Brand Strategy
Brand strategy is a comprehensive process of defining brand avatar, your ideal client profile, company’s unmet needs, brand positioning and creating a clear roadmap to build a successful brand.
Logo Design
We’ll create a unique and memorable logo for your business that reflects your brand identity.
Personal Brand
In many professions you are the face of your brand. We will help you develop a personal brand that will make you more memorable and influential.
Brand Guidelines
Brand guidelines document includes the important details about your brand. It helps to maintain a consistent brand identity across all marketing materials.
Brand Marketing Collateral
Brand marketing material is anything that promotes your brand, including business cards, brochures, website design, social media graphics, etc. When we design your marketing collateral, we ensure the consistency with your brand voice.
Social Media Branding
To ensure brand consistency across your social media feed, we design templates and social media guides to support your brand look and feel online.
Do you need help with your branding? Let’s chat!
Why branding?
A Brand is how customers and clients remember and recognize your company. A strong brand will make customers think of your company first when they need a product or service that you offer.
“A brand is a customer’s understanding about a product, service, or company. It’s not what you say it is, but what they say it is.” (Neumeier, Martin. The Brand Gap)
Brand design is one of the most important investments any company can make.
Types of branding
Co-branding
Co-branding is partnering with another brand to achieve reach.
Digital branding
Digital branding is web, social media, search engine optimization (SEO), driving commerce on the web.
Personal branding
Personal branding is the way an individual builds their reputation and public image.
Cause branding
Cause branding is aligning your brand with a charitable cause; or corporate social responsibility.
Emotional branding
Emotional branding is a dynamic cocktail of anthropology, imagination, sensory experiences, and visionary approach to change.
“Such a pleasure to work with! Masha created a logo for my company and several social media items. Very professional attude, crea:ve and hard-working. I am looking forward to working on more projects with Masha in the future and would recommend her to anyone.”
Julia Minasyan
Director
WE WORK WITH CLIENTS FROM DIFFERENT INDUSTRIES
Our clients include beauty spas & medical centers, financial service providers, hospitality sector, product-based businesses, real estate, the cannabis industry, and others.
View Our Work
Check out our portfolio featuring projects on various topics. We pride ourselves in creating targeted unique solutions for businesses and professionals at every stage of development.
Why would you work with GrafikaVision to design your brand design?
We are passionate about business and your company’s growth. We understand that a strong brand is essential to success and lack of brand presence or diluted brand positioning can set you on a wrong trajectory.
Creating a unique brand design is a task that can only be entrusted to experienced professionals. Our Vancouver based branding company GrafikaVision has an extensive experience working with companies in different industry sectors.
We have a team of branding specialists, graphic designers, and website developers driven to set you on a thriving journey. We work with small and medium-sized business and curate a creative team of professionals suitable for your unique needs.
Ready to kickstart your new business or looking for a change? Let’s set up a discovery call so we can learn more about you!