Creating a bold visual identity for Roadog
Under the new management, Unami hotdogs were renamed Roadog. We got approached to create a bold and loud brand identity to stand out among many other hotdog restaurants in the area.
Based on the restaurant’s name “Roadog” we pursued the concept of street and highway signs. The logo design is a bold graphic – a street sign one can not miss. In the imaginary universe, you would have Roadog signs suggesting hungry drivers pull over for a snack.
Our Services
Logo Design
Brand Style Guides
Digital Menu Design
Brochure Design
Business & Promo cards
Sandwich Board
Store Signage
Creating a bold visual identity for Roadog
Under the new management, Unami hotdogs were renamed Roadog. We got approached to create a bold and loud brand identity to stand out among many other hotdog restaurants in the area.
Based on the restaurant’s name “Roadog” we pursued the concept of street and highway signs. The logo design is a bold graphic – a street sign one can not miss. In the imaginary universe, you would have Roadog signs suggesting hungry drivers pull over for a snack.
Our Process
Our process with Roadog started with a discovery session where we identified how they want the brand to be perceived by the target audience. After the meeting, I went through the research and put together style scapes showcasing inspirational imagery representing the loud look the clients were going for. Then I focused on the logo design, supporting imagery and textures.
