Why design a logo?
A logo is a visual element that distinguishes a business from its competitors. Professional logo creates an impression of the company, emphasizing its position and individuality. A well-thought-through logo design will be memorable, attract clients’ attention and as a consequence help to increase sales.
The human brain pays attention to visual graphics. This is why it is so much easier to remember symbols. Just think about the last time you exchanged business cards at the networking event – the chances are you only remember the card with the brightest colour or a bold logo design symbol.
Let’s look at recognizable brands; Apple communicates creativity, status and technology. Association with an Apple brand puts you in a prestigious club of creatives.
MacDonald’s “M” is engraved in our psyche in North America and across the world. “M” represents reliability – you know you will get the same Big Mac whether you are in North America, China or France.
The Nike “swoosh” is an internationally recognized logo design – mark that connotes speed motion and power.
Do you need help with your logo design? Let’s chat!
Do you know what kind of logo design are you looking for?
Every business needs a unique logo. In the process of logo development, your designer will help you to decide what type of logo you may be looking for.
Logo design for a business can be defined as:
Symbolic logo design
Text – logotype or wordmark
Alphanumeric logo design
Symbolic logo design
Symbolic logos are the most popular among brands. This category can be identified by the bold, elegant, unique and memorable icon.
The abstraction evokes emotions and associations. Our brains are wired to remember pictures better than words and attach meaning through emotion. Symbolic logos are paired with a font that compliments the logo mark.
Wordmark logo design
Text logos are also called logotypes or wordmarks. This category uses company name initials or full name as a basis for the design. The challenge for this type of logo is to make it distinctive enough in shape, weight and style. Usually, a lot of attention goes into a selection of a unique typeface or even creating a wordmark from scratch.
Alphanumeric logo design
An alphanumeric logo combines numbers, letters and symbology. This category falls somewhere in between the wordmark and an icon logo.
Hiring a professional designer for your logo design project will be one of the best decisions for your business. An experienced specialist will guide the design process to ensure your business core values are communicated and recognized in your local Vancouver market or internationally.
How to design a perfect logo?
There are many factors to consider when designing a custom logo. The process should always start with learning about the business, the target audience, and the competition.
After that, the sketching process begins. Once the designer has a general idea of what the logo needs to communicate, rough drafts are presented to the client for review. If the client likes the direction the designer works on refining concepts for the next round of logo presentation.
After the client has chosen the favourite, the designer then moves on to finalize the logo.
The main framework to create a successful brand logo design includes the following:
Concise & clean concept
The logo has to identify, not illustrate
Unique & bold symbology
Clear message
Appropriate for the target audience
Simplicity is key
There is a great saying: “Make it simple – simple is hard enough”. When we refer to “simplicity” in a logo, we do not mean “plain” – we mean effective use of negative space, typeface(s), and colour palette to convey a message. Simplicity is not the goal. It is the by-product of a good design – after much thought has been given to solving the problem at hand.
Our Logo Design Process
Discovery
This is the place for us to listen, ask questions and reflect.
Analysis
We analyze information from the discovery session, search competitors and inspiration.
Creation
All of the previous data is synthesized into a visual form. The client will be presented with multiple logo design directions.
Refinement
We will refine the logo and present you with the final product.
Finalization
Your logo communicates the established goals, meets guidelines, and brings value, clarity, and confidence in your business.
Completion
Logo files will be submitted in all applicable formats in color and black white.
What are the most common uses of a company logo?
Your logo is an icon that represents your brand image across many media channels. A professional logo designer will make sure he/she has a full understanding of where your logo will be used to ensure the logo can be versatile.
Common logo applications
- Product labels
- Store signage
- Marketing materials (brochures, flyers, posters, business cards, ads, etc)
- Social media platforms
- Packaging design
- Tags
- Car wraps
- Tradeshow booth
- Graphic design
“Masha is an incredible designer! The logo process she took us through was incredibly thorough and the final logo was amazing – perfect in fact! Big corporations pay tens of thousands for this quality of work – I feel so lucky to have found her! 10/10, 100% recommended!!”
John Richardson
marketing director • kelp island founder
WE WORK WITH CLIENTS FROM DIFFERENT INDUSTRIES
Our clients include beauty spas & medical centers, financial service providers, hospitality sector, product-based businesses, real estate, the cannabis industry, and others.
View Our Work
Check out the portfolio of our agency featuring projects on various topics. We pride ourselves in creating targeted, unique solutions for businesses and professionals at every stage of development.
Why would you choose to work with our company?
Hiring a professional logo designers is the best way to get a return on your investment while ensuring that you have a memorable custom logo for your company. If you start your business with an unprofessional logo, you’re not likely to inspire consumer confidence.
A business logo is one of the first—and sometimes only—impressions that a company will make. In the sea of competition, a unique bold logo will help your company to stand out and promote brand confidence and trust.
With over hundreds of logo designs in our experience bank, we are confident that we will be able to support your business growth and create a completely custom logo design for your business. Our team of highly creative professionals strives to design unique and custom logos that would help businesses stand out in the market. Whether you are looking for a perfect new logo design or a redesign of the current logo, we would be able to help you achieve your branding goals.
Contact our customer support team today to get started on your logo design journey!