Why design a logo?
A logo is a visual element that distinguishes a business from its competitors. A professional logo for a business makes an impression of the company, emphasizing its position and individuality. A well-thought-through logo design for a company will be memorable, attract clients’ attention, and, consequently, help increase sales.
The human brain pays attention to visual graphics. This is why it is so much easier to remember symbols. Just think about the last time you exchanged business cards at the networking event – the chances are you only remember the card with the brightest color or a bold design symbol.
Let’s look at recognizable brands that communicate their values in their design; Apple displays creativity, status, and technology. Association with an Apple brand puts you in a prestigious club of creatives.
MacDonald’s “M” is engraved in our psyche in North America and worldwide. “M” represents reliability – you know you will get the same Big Mac in North America, China, or France.
The Nike “swoosh” is an internationally recognized Vancouver logo design – a mark that connotes speed, motion, and power.
Do you need help with your logo design? Let’s chat!
Do you know what kind of logo design are you looking for?
Every business needs a unique, professional logo. In the development process, your brand logo designer service will help you decide what type of professional logo you may be looking for.
Logo design for a brand in Vancouver can be defined as:
- Symbolic design
- Text – logotype or wordmark
- Alphanumeric design
Symbolic logo design
Symbolic logos are the most popular among brands. The bold, elegant, unique, and memorable icon can identify this design category.
The abstraction evokes emotions and associations. Our brains are wired to remember visual designs better than words and attach meaning through emotion. Company design logos of the symbolic type paired with a font complimenting the professional mark of your brand.
Wordmark logo design
Text logos for your brand are also called logotypes or wordmarks. This category uses company name initials or full name as a basis for the design. The challenge for this type is to make a logo distinctive enough in shape, weight, and style. Usually, much attention goes into selecting a unique typeface or even designing a wordmark from scratch.
Alphanumeric logo design
An alphanumeric logo combines numbers, letters, and symbology. This category falls somewhere between the wordmark and an icon logo for your brand.
Hiring a professional designer services for your design logo project will be one of the best decisions for your business. An experienced graphic specialist from best-in-class service will guide the design process to ensure your business’s core values are communicated and recognized in your local Vancouver market or internationally.
How to design a perfect logo?
There are many factors to consider when designing a custom logo for your brand. The process should always start with learning about the business, the target audience, and the competition.
After logo designing, the sketching process begins. Once the designer has a general idea of what the logo for your brand must communicate, rough drafts are presented to the client for review. If the client likes the direction, the graphic designer works on refining concepts for the next round of business logo presentation.
After the client has chosen the favorite, the graphic designer finalizes the professional logo.
The main framework to make a successful brand logo design includes the following:
- Concise & clean graphic concept
- The logo has to identify, not illustrate
- Unique & bold symbology
- Clear message
- Appropriate for the target audience
- Simplicity is key
There is a great saying: “Make it simple – simple is hard enough”. When we refer to “simplicity” in a professional business logo, we do not mean “plain” – we mean effective use of negative space, typeface(s), and color palette to convey a message. Simplicity is not the goal. It is the by-product of a good design service – after much thought has been given to solving the problem.
Our Logo Design Process
Discovery
This is the place for us to listen, ask questions and reflect.
Analysis
We analyze information from the discovery session to make a logo and search for competitors and inspiration.
Creation
All of the previous data is synthesized into a visual form. The client will be presented with multiple professional logo design directions.
Refinement
We will refine the business logo and present you with the final product.
Finalization
Your business logo communicates the established goals, meets guidelines, and brings value, clarity, and confidence to your business.
Completion
Business logo files will be submitted in all applicable formats in color and black and white.
What are the most common uses of a company logo?
Your business logo is an icon that represents your brand image across many media channels. A professional logo designer from a top-notch service will make the best product for you. They will ensure they understand where your professional logo will be used to ensure it can be versatile.
Common logo applications
- Product graphic labels
- Store signage
- Marketing materials (brochures, flyers, posters, business cards, ads, etc.)
- Social media platforms
- Packaging graphic design
- Tags
- Car wraps
- Tradeshow booth
- Logo graphic design
“Masha is an incredible designer! The logo process she took us through was incredibly thorough and the final logo was amazing – perfect in fact! Big corporations pay tens of thousands for this quality of work – I feel so lucky to have found her! 10/10, 100% recommended!!”
John Richardson
marketing director • kelp island founder
WE WORK WITH CLIENTS FROM DIFFERENT INDUSTRIES
Our clients include beauty spas & medical centers, financial service providers, hospitality sector, product-based businesses, real estate, the cannabis industry, and others.
View Our Work
Check out the portfolio of our agency featuring projects on various topics. We pride ourselves in creating targeted, unique solutions for businesses and professionals at every stage of development.
Why would you choose to work with our company?
Hiring professional company logo designers is the best way to get a return on investment while ensuring you have a memorable custom service for your company. If you start your business with an unprofessional logo, you will not likely inspire consumer confidence.
A business logo is one of the first — and sometimes only —impressions that a company will make. In the sea of competition, a unique, bold logo will help your company stand out and promote brand confidence and trust.
With hundreds of designs in our experience bank, we are confident that we can support your business growth and make a custom logo design service for your business. Our team of highly creative logo design professionals strives to design unique and custom logos to help businesses stand out in the market with the help of this service. Whether you are looking for a perfect new design or a redesign of the current logo, we can help you achieve your branding goals. The service helps people find the unique voice of the brand and develop a one-of-a-kind logo.
Contact our customer support team today to get started on your logo design journey!