Life Luxe

Under the new management, the Life Luxe Spa owners wanted to bring a spice of luxury and European elegance.

The project started with a total spa rebranding. The new spa owners wanted to transform the outdated salon into an extraordinary high-end spa with a European flair.

Our logo design process started with industry research and analysis. Then the creative process took over. The logo had to have a distinctive voice that would serve as a foundation for all of its future marketing initiatives.

The owners of the spa are a charming mother and daughter. They have a strong bond and want their business to strive and flourish. They are driven to help women ignite their internal beauty. The logo essential design was inspired by the elegant and feminine lines of the Calla Lily flower. The “L” shapes resemble the faces of women. The connection between the mother and the daughter (salon founders) is represented with a swirl in the middle. The upward movement of the logo symbolizes growth. Isn’t it interesting how a simple logo can be interpreted in so many ways? (Does your logo communicate a unique story about your business?)

During the project, we were fortunate to work with an amazing interior designer – Maria Drugoveiko. Maria had a unique vision for Life Luxe spa. Her design was based on vintage Art Nouveau – inspired and clean, contemporary aesthetic. This look was achieved by combining the saturated color with crisp white light, organic graphics, and gold accents. During our collaboration, we designed custom graphics that were inspired by the Art Nouveau flower theme. All rooms in the spa are named after flowers. The reception area (the face of the salon) is represented by the Cala lily flower while the make-up & manicure area feature orchid graphics. Treatment rooms exhibit peony, hibiscus, lily, and jasmine themes. The graphics add flair to space and compliment the clean geometric shapes. All of the graphics have been hand-drawn. During the process, we went through many iterations, sketches, and mock-ups. The flowers had to be abstracted from its original form but still communicate its original form. You can see some shots of the design process here.

When the project was completed everyone was delighted with the result. We want to give credit to the Life Luxe salon owners Natalia and Angela because they were not afraid to experiment and didn’t choose the safest route. They are determined to bring a new kind of spa experience to Vancouver. Their trust and communication greatly reinforced organic project flow and ensured that the fantasy would come alive.

Deliverables:

• Branding
• Brochure design
• Website design
• Interior graphics
• Marketing support
• Social media support