Website redesign for Healthcare Service Provider
When Peachtacular, a home healthcare service provider, approached us at GrafikaVision, we were thrilled to help redesign their outdated website. Our goal was to give their online presence a much-needed facelift by enhancing the user experience, streamlining navigation, and incorporating their brand colors for a consistent look and feel. The new website had to reflect the compassionate nature of Peachtacular services while positioning the company as an industry leader.
In addition to the primary objectives, we identified several other areas for improvement during the initial research phase:
• Improving the website’s loading speed
• Creating a responsive design to enhance mobile usability
• Clear call-to-action encouraging users to contact Peachtacular
• Creating visual consistency across all marketing media
• Updating the logo design and brand colours
Our Design Process
To achieve these objectives, we developed a more intuitive website structure, with clear and well-defined sections to help users find information quickly.
We knew that the new website design had to be more than just functional; it had to reflect Peachtacular’s values and approach. We started with a visual mood board that brought together the brand’s visual identity, colors, fonts, visuals, and icons. By using a warm and inviting peach color for the caring approach, white for honest and authentic communication, and grey for stability and responsibility, we were able to tie the design together and create a consistent look and feel across the entire site.
The strategically placed calls-to-action helped to guide users towards the most important information and services.
During the redesign process, we reorganized Peachtacular’s menu and created well-defined sections for each type of service. This makes it simple for visitors to find the information they need without wasting time sifting through the site. The menu is also responsive and adapts to different screen sizes and resolutions to ensure that visitors can access it from any device. This mobile-friendly design is a must-have in today’s digital world.
We wanted to make sure that visitors had multiple options for communicating with Peachtacular, so we added an online chat feature that allows them to chat directly with representatives. We also included a dynamic call feature, which makes it easy for visitors to call Peachtacular with just one click.
Once we completed testing and quality assurance, we were excited to launch the new Peachtacular website! It features a visually stunning and consistent design that perfectly conveys the compassionate nature of Peachtacular’s services. Visitors can easily find what they are looking for with the intuitive menu structure and prominent calls-to-action.
As client’s feedback, they’re thrilled with the final result – and we have to say, we are pretty pleased with how it turned out too.
“It’s been an honour to work with GrafikaVision. Masha’s creations are spectacular, and she’s very professional to work with. Masha helped to create visual consistency for my brand across website, brochures, business card and other media. I’m so grateful for the website that she’s made. It makes my brand stand out and represents who I am through my website.”
Are you in need of a new website, or looking to give your old site a much-needed update? Don’t let a bad website design hold you back! Let’s chat and see how we can help take your online presence to the next level.
At GrafikaVision, we love helping clients to create custom websites that truly represent their brand and capture the attention of their customers. Reach out today and let’s get started on your new and improved website!
- Client Peachtacular Senior Home Care
- Date April 16, 2023
- Tags Web Development, Website design
- URL View Project