New Brand Identity for TES
  • Logo design for HVAC company displayed on white brackground
  • business card-with new brand identity displayed on the card
  • t-shirt design for HVAC company displaying a new logo

New Brand Identity for TES

Total Energy Systems Ltd. (TES) has approached GrafikaVision to create a new brand identity that would communicate the company’s innovative progress, support future growth, and solidify its position as a leader in energy-efficient solutions within the industry.

TES has been servicing British Columbia since 1978 in Commercial HVAC/R and Mechanical services sector. The old logo had a lot of nostalgic value but had no clear connection to the company’s current direction or the innovative services it now offers.

How do you know it is the right time for a new brand identity?

Your Brand Identity Doesn’t Reflect Your Current Vision

If your visual brand no longer mirrors your company’s vision, values, or the range of services and products you offer, it might be time to consider a new brand identity.

Mergers, Acquisitions, or Significant Changes in Offerings

Significant changes in your company’s structure or offerings, such as mergers, acquisitions, or diversification of services, often necessitate a reevaluation of your brand to ensure it accurately represents the new, combined entity.

Market Repositioning

Entering new markets or targeting a different demographic can require a brand refresh to appeal to the new target audience’s preferences and expectations.

Outdated Brand Elements

Design trends change, and what was cutting-edge a decade ago may now appear dated. An outdated logo, color scheme, or overall brand aesthetic can make your brand seem irrelevant, especially if your competitors have updated their brand identities.

Confusion or Misalignment in the Market

If there is confusion about what your brand stands for or if it’s too similar to competitors, a new brand identity can help differentiate your company, clarifying your unique value proposition to customers.

Negative Associations

If your brand has suffered from negative publicity or associations, a rebrand can offer a fresh start and a new narrative to the public and your stakeholders.

International Expansion

Expanding into international markets may require adjustments to your brand to ensure it resonates culturally and is free from unintended negative connotations in different languages and regions.

New Brand Identity is Often Required for Digital Transformation 

As businesses digitize and expand their online presence, a brand that works well in physical formats may not translate effectively to digital platforms. A rebrand can ensure your identity is optimized for digital interactions.

Feedback Indicates a New Brand Identity is Needed

Sometimes, direct feedback from customers, employees, or stakeholders indicates that your brand identity isn’t working as intended. This feedback can be a valuable signal that it’s time to reevaluate and possibly refresh your brand.

Are you looking for a new brand identity or rebranding services?

If you are, then you’ve come to the right place! We help businesses to cultivate a unique voice through the power of design. We specialize in package design, logos, and web design, and we can help you create a look for your business that is both professional and eye-catching.

Contact us today to schedule a meeting, a call or send us a quick email.

  • Date March 19, 2024
  • Tags Branding, Graphic Design, Logo Design