Logo Redesign for Gerhards

When Gerhards Importers Canada needed a fresh look, they brought an exciting challenge to the table. As Canada’s go-to source for premium beverages in cafés and restaurants, they wanted a logo that poured their story into one powerful symbol.

The Story Behind the Design

Gerhards isn’t just about importing drinks – they’re about bringing the world’s best flavors to Canadian tables. They work with everyone from cozy cafés to bustling restaurant chains, always leading with honesty and expertise. The new logo needed to capture this perfect blend of premium quality and genuine relationships.

From Concept to Creation

The heart of the design is a flowing spiral that does more than catch the eye. It weaves together two elements – one in deep blue, one in warm bronze – that dance together in an endless flow. Each curve tells part of the Gerhards story:

• The spiral shows how they keep growing and evolving
• The flowing shapes represent strong partnerships
• The upward sweep captures their forward-thinking spirit
• The colors blend trust (blue) with premium quality (bronze)
• The clean, bold letters make their name unforgettable

Why It Works

The new logo feels right at home whether it’s on a premium coffee package or a high-end wine catalogue. It’s simple enough to be remembered at a glance, yet rich with meaning when you take a closer look. What started as a logo redesign turned into something bigger – a visual story of a company that brings the world’s best beverages to Canada’s tables, one relationship at a time.