Logo Design for a Shoe Care Products Company
Stone & Clark is a company that specializes in shoe care products. Our team was approached to revamp their old logo design and package to help the business stand out in the competitive marketplace.
The old logo and brand style had an old-fashioned feel and was in desperate need of revival. Stone & Clark wanted to appear fresh, modern and bold.
Our team immediately got to work on developing a new logo and package design that would embody these values. The new logo – wordmark adopted a minimalist typeface in combination with a vivid color palette inspired by British royal colors: dark blue – navy and deep red.
Dark Blue — stands for professionalism, security and formality. It is mature and trustworthy.
Red — stands for passion, excitement and anger. It can signify importance and command attention.
The royal color palette is a perfect choice for a brand that wants to convey sophistication and quality. Deep blue and rich red are both timeless colors that will never go out of style. Combined with the classic black and white, this color scheme gives a sense of elegance and luxury.
The new design is simple yet stylish, and it conveys the message that the products are of high quality without being too over-the-top or flashy. The use of clean lines and a minimalistic approach gives the design a modern feel, while still maintaining a timeless look.
After Stone & Clark’s rebranding was completed we designed various product packages to suit the new brand style. The result is a cohesive and polished brand image that communicates the high quality of Stone & Clark’s products.
Are you looking for a new logo or rebranding services?
If you are, then you’ve come to the right place! We help businesses to cultivate a unique voice through the power of design. We specialize in package design, logos, and web design, and we can help you create a look for your business that is both professional and eye-catching.
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- Date January 17, 2022
- Tags Branding, Graphic Design, Logo Design, Packaging Design