Brand Strategy + Visual Identity + Packaging Design

The Challenge

Vivus came to us with a bold mission: create plant-based, science-backed pet food that’s good for dogs and the planet. The challenge was making that mission impossible to ignore — on a retail shelf, at a tradeshow, and online.

The Story Behind the Brand

When founder Olga Milman went vegan, she faced a dilemma she couldn’t resolve: she cared deeply about what went into her body, but continued feeding her dogs conventional meat-based food. So she did what great founders do — she researched, found a gap, and built the solution.

That’s how Vivus Pets was born. The name comes from the Latin word for “alive” — because Olga believed dogs could live longer, healthier lives on plant-based nutrition, formulated by a certified veterinary nutritionist and backed by peer-reviewed science.

What We Built Together

• Brand strategy & visual identity — positioning, messaging framework, and complete visual system

• Packaging design across 4+ SKUs including dental chews, joint supplements, gastrointestinal chews, and veggie bites

• Art direction for lifestyle and studio brand photoshoot

• Tradeshow booth design and branded collateral including brochures and display banners

The Result

A brand that stands out in a crowded pet food aisle, earns trust through science-backed credentials, and tells a story consumers connect with — from Whole Foods shelves to tradeshow floors.