Brand Identity for Roadog
Under the new management, Unami hotdogs were renamed Roadog. We got approached to create a bold and loud brand identity to stand out among many other hotdog restaurants in the area.
Based on the restaurant’s name “Roadog” we pursued the concept of street and highway signs. The logo design is a bold graphic – a street sign one can not miss. In the imaginary universe, you would have Roadog signs suggesting hungry drivers pull over for a snack.
Our Process – Designing Brand Identity
Our process with Roadog started with a discovery session where we identified how they want the brand to be perceived by the target audience. After the meeting, I went through the research and put together style scapes showcasing inspirational imagery representing the loud look the clients were going for. Then I focused on the logo design, supporting imagery and textures.
Each hotdog on the menu is named after a highway sign to reinforce a bold and graphic brand voice. Would you like Highway 66 or Route 185? Both are delicious!
Graphic design services delivered:
Brand Identity – Logo Design
Brand Style Guides
Digital Menu Design
Business & Promo cards
We specialize in brand identity, and we can help you create a look for your business that is both professional and eye-catching. Contact us today to schedule a meeting, a call or send us a quick email.
- Date September 30, 2022
- Tags Branding, Graphic Design, Logo Design, Signage