Brand Identity for Avenue Intelligence

Avenue Intelligence captures foot traffic data creating a digital twin of urban centers to provide real time and generalized analytics of pedestrian movement.

To achieve company’s marketing and business goals, Avenue Intelligence approached GrafikaVision to craft a brand identity that resonates with various concepts such as people, rhythm, resonance, understanding, feedback, growth, decision making, innovation and urbanization.

Through our meticulous brand design process, we developed a logo that surpassed the client’s expectations. The final design incorporates elements associated with city zoning, data-driven planning, selection based on reliable information, and the support of both cities and businesses. It symbolizes the building blocks of a brighter future and represents growth and expansion. The logo emanates a sense of solidity and trustworthiness, shifting the focus away from the technology itself and highlighting the profound impact it will have on people’s